ACPS
Med Spa
Monthly hybrid content, pro and iPhone, that keeps the feed full and lifts the brand to the surgeons' level.
View Case Study →Coming Soon...Patients deciding on a procedure are under-educated, and they go looking. Before they book, and often before they even reach out, they want to see everything they can: how this surgeon performs a tummy tuck, how they approach a breast lift, the kind of character they bring to the work, who the person behind the practice really is. Most of that research happens on long-form video, and most practices give them nothing to find. So we built BodybyRavi a library of long-form procedure videos shaped around exactly those questions. It converts patients while they are still deciding, and it keeps working as an asset for the practice for years.
We embedded with the practice and turned the surgeon's expertise into the content patients are already searching for. We captured the procedures they ask about most, explained the way they would be in a real consult, and shaped a signature film for the website and the lobby. Then we put that work where the research actually happens, so the next person weighing this decision meets the surgeon long before the appointment, and the practice owns every asset for good.
The effect compounds. Patients arrive at consults already understanding the procedure, the recovery, and why this technique. Consultations went up, and so did show rates, because the people booking had already met the surgeon and decided he was the one.
MyHoustonSurgeons is a multi-surgeon plastic and reconstructive practice that needed more than a group brand. Each surgeon had to feel like a person patients could trust before they ever walked in. Luma built an individual content library for every doctor: photography, video, and website assets tailored to their specialty, their voice, and the procedures they're known for.
We're on-site every month, capturing both sides of the practice. Talking-head videos break down common procedures in each surgeon's own words, answering the question a patient is quietly Googling at 11pm. Then we scrub in: real-time footage from the OR, framed with the restraint the subject matter demands, showing the craft behind the results.
Every shoot day produces a month of organic social, rethreaded into email campaigns, YouTube, and paid media. One monthly capture feeds every channel the practice needs to stay in front of Houston, and patients arrive already loyal to a specific surgeon, not just a logo.




BCRN came to Luma with beautiful work and quiet marketing. We shoot with them on a quarterly basis, producing ad creative, social media content, and website photography that translates their treatment rooms, their injectors, and the trust they've earned from Houston's most discerning patients into content that sells on their behalf.
The numbers below capture a single month's performance after a fresh quarterly drop landed across their paid ads, social feeds, and site. Premium capture, compounding results.
MyEvergreen operates multiple Houston locations under one luxury promise: every treatment, every location, every team member on brand. Luma built the content library that makes that promise visible, creating a consistent visual language across every door they open.
We own the monthly rhythm: treatment reels, patient stories, educational explainers, provider intros, and the seasonal campaigns that carry the brand through the year. Each asset is engineered to work three times over, as a hero on paid, an anchor on organic, and a reference when a patient is choosing between MyEvergreen and the spa down the street.
The results are qualitative as much as quantitative. Patients walk in quoting specific reels by name. Competing spas openly pattern-match the visual direction. Every new marketing initiative starts from the content foundation Luma built.


Monthly hybrid content, pro and iPhone, that keeps the feed full and lifts the brand to the surgeons' level.
View Case Study →Coming Soon...A quarterly capture rhythm feeding high-performing paid ads and social content that carries the brand through the year.
View Case Study →Coming Soon...A monthly paid ads engine: pro creative shot, edited, launched, and managed, with reporting and social cuts for their team.
View Case Study →Coming Soon...