Sea Mist
Med Spa
Luxury Med Spa
Quarterly shoots producing ad creative and social media content that keep bookings steady between seasons.
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PROOF THAT
01
01 / MyHoustonSurgeons
Houston Plastic & Reconstructive Surgery Group
a surgical group with the personality of a practice.
MyHoustonSurgeons is a multi-surgeon plastic and reconstructive practice that needed more than a group brand. Each surgeon had to feel like a person patients could trust before they ever walked in. Luma built an individual content library for every doctor: photography, video, and website assets tailored to their specialty, their voice, and the procedures they're known for.
We're on-site every month, capturing both sides of the practice. Talking-head videos break down common procedures in each surgeon's own words, answering the question a patient is quietly Googling at 11pm. Then we scrub in: real-time footage from the OR, framed with the restraint the subject matter demands, showing the craft behind the results.
Every shoot day produces a month of organic social, rethreaded into email campaigns, YouTube, and paid media. One monthly capture feeds every channel the practice needs to stay in front of Houston, and patients arrive already loyal to a specific surgeon, not just a logo.
Individual surgeon brand assets
Monthly OR & talking-head capture
Repurposed across every channel
02
02 / BCRN Aesthetics
Houston-Based Luxury Med Spa
from steady bookings to category leader.
BCRN came to Luma with beautiful work and quiet marketing. We shoot with them on a quarterly basis, producing ad creative, social media content, and website photography that translates their treatment rooms, their injectors, and the trust they've earned from Houston's most discerning patients into content that sells on their behalf.
The numbers below capture a single month's performance after a fresh quarterly drop landed across their paid ads, social feeds, and site. Premium capture, compounding results.
0%
More Qualified Leads
0%
Lower Cost Per Lead
0%
Lower Cost Per Booking
03
03 / MyEvergreen Medspa
Multi-Location Houston Luxury Med Spa
the content a whole market keeps citing.
MyEvergreen operates multiple Houston locations under one luxury promise: every treatment, every location, every team member on brand. Luma built the content library that makes that promise visible, creating a consistent visual language across every door they open.
We own the monthly rhythm: treatment reels, patient stories, educational explainers, provider intros, and the seasonal campaigns that carry the brand through the year. Each asset is engineered to work three times over, as a hero on paid, an anchor on organic, and a reference when a patient is choosing between MyEvergreen and the spa down the street.
The results are qualitative as much as quantitative. Patients walk in quoting specific reels by name. Competing spas openly pattern-match the visual direction. Every new marketing initiative starts from the content foundation Luma built.
Content patients cite by name
Benchmark for competing spas
Foundation of all brand marketing
More Client Wins
premium content, compounding for every brand.
Sea Mist
Revitalize
Med Spa
Luxury Med Spa
A quarterly capture rhythm feeding high-performing paid ads and social content that carries the brand through the year.
View Case Study →BodybyRavi
Plastic Surgery
Plastic Surgery
Website and YouTube pre-consultation and procedure videos engineered to lift consult show-rate and booking conversion.
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