Patients deciding on a procedure are under-educated, and they go looking. Before they book, and often before they even reach out, they want to see everything they can: how this surgeon performs a tummy tuck, how they approach a breast lift, the kind of character they bring to the work, who the person behind the practice really is. Most of that research happens on long-form video, and most practices give them nothing to find. So we built BodybyRavi a library of long-form procedure videos shaped around exactly those questions. It converts patients while they are still deciding, and it keeps working as an asset for the practice for years.
We embedded with the practice and turned the surgeon’s expertise into the content patients are already searching for. We captured the procedures they ask about most, explained the way they would be in a real consult, and shaped a signature film for the website and the lobby. Then we put that work where the research actually happens, so the next person weighing this decision meets the surgeon long before the appointment, and the practice owns every asset for good.
The effect compounds. Patients arrive already understanding the procedure, the recovery, and why this technique. A patient who watches a pre-consult video converts to surgery about 19% more often, and these patients met him long before the consult.
MyHoustonSurgeons is a multi-surgeon plastic and reconstructive practice that needed more than a group brand. Each surgeon had to feel like a person patients could trust before they ever walked in. Luma built an individual content library for every doctor: photography, video, and website assets tailored to their specialty, their voice, and the procedures they're known for.
We’re on-site every month, capturing both sides of the practice. Talking-head videos break down common procedures in each surgeon’s own words, answering the question a patient is quietly Googling at 11pm. Then we scrub in: real-time footage from the OR, framed with the restraint the subject matter demands, showing the craft behind the results.
Every shoot day produces a month of organic social, rethreaded into email campaigns, YouTube, and the site. One monthly capture feeds every channel the practice needs to stay in front of Houston, and patients arrive already loyal to a specific surgeon, not just a logo.
BCRN came to Luma with beautiful work and quiet marketing. We shoot with them on a quarterly basis, producing campaign creative, social content, and website photography that translates their treatment rooms, their injectors, and the trust they’ve earned from Houston’s most discerning patients into content that sells on their behalf.
The numbers below capture a single month’s performance after a quarterly drop landed across their campaigns, social feeds, and site. Premium capture, compounding results.
MyEvergreen operates multiple Houston locations under one luxury promise: every treatment, every location, every team member on brand. Luma built the content library that makes that promise visible, creating a consistent visual language across every door they open.
We own the monthly rhythm: treatment reels, patient stories, educational explainers, provider intros, and the seasonal campaigns that carry the brand through the year. Each asset is engineered to work three times over, as a hero in clinic, an anchor online, and a reference when a patient is choosing between MyEvergreen and the spa down the street.
The results are qualitative as much as quantitative. Patients walk in quoting specific reels by name. Competing spas openly pattern-match the visual direction. Every new marketing initiative starts from the content foundation Luma built.
Monthly hybrid content, pro and iPhone, that keeps the feed full and lifts the brand to the surgeons’ level.
View Case Study →Coming Soon...A quarterly capture rhythm feeding the launches, campaigns, and social content that carry the brand through the year.
View Case Study →Coming Soon...A monthly creative engine: pro content shot, edited, delivered, and managed, with reporting and social cuts for their team.
View Case Study →Coming Soon...Very professional, creative, and communication is always clear and timely. I highly recommend Luma Media to anyone looking for a reliable and talented media company.
He sees MOMENTS and takes those moments and turns them into marketing material. It is truly remarkable.
Timely, organized and efficient… excellent quality content that everyone compliments me on. It has elevated my brand to the next level — we’ve secured new leads and instilled confidence in our client base.
Top notch equipment… captured amazing photos and videos. Great to work with and very knowledgeable! Highly recommend!
An amazing eye for detail — super organized, dependable, and just so easy to work with. Every shoot is fun and effortless, and everything turns out perfect.
The quality of the work speaks for itself — the entire process felt effortless and enjoyable, and the attention to detail really stood out. I can’t recommend Luma Media enough!
We absolutely love working with Luma Media! We schedule a photoshoot once a month, and every experience has been great… the results are always exceptional.
Words can’t express how much help the team provided on executing my vision for my brand! Can’t recommend them enough!
