Surgeon in a surgical mask and headlight during a procedure

ACPS

Surgeon-owned plastic surgery practice

  • What we do for them
  • Monthly content
  • Surgeon intro reels
  • Editorial photography
  • Same-day iPhone footage
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Socials that match the surgeons’ work.

The challenge

Great surgeons. A quiet feed.

The Aesthetic Center for Plastic Surgery is owned and run by its surgeons. The work in the operating room was at a high level.

The socials were not keeping up. A patient scrolling the feed could not tell how good the practice is.

What we did

Professional footage and iPhone footage, every month.

Each month we film professional reels and photos, then add same-day iPhone footage from inside the practice. The mix keeps the feed full and keeps it looking like them.

An intro reel and an editorial portrait set let patients meet the surgeon before they ever call.

Professional footage plus iPhone footage

The polished reels set the standard. The same-day iPhone footage keeps the feed personal and current between shoots.

Surgeon in a gown and mask under an operating room light
Surgeon in a blazer leaning on a railing outside the practice
Provider in protective glasses giving a laser treatment
Close-up of a black scrub top with an embroidered plastic surgery practice logo
Gloved hand holding surgical forceps
Surgeon in a headlight under an operating room light

5

Months of filming so far

30

Reels delivered

259

Photos delivered

Meet the surgeon first

Patients are choosing a person. Portraits and intro reels let them see who would be operating, long before the first visit.

Entrance to the ACPS practice with the logo on the wall

Editorial portraits

Each surgeon gets a portrait set that looks like a magazine, not a headshot. They run on the website and across the socials.

Portrait of a provider in black scrubs
Surgeon and assistant in masks during a procedure
Close-up of a skin treatment device on a patient’s face
Provider in protective glasses treating a patient with a handheld device
Embroidered surgeon name on a black scrub top

The practice, not just the procedures

The same filming days cover the med spa, the team and the space, so every part of ACPS shows up on their socials.

Provider in protective glasses holding a treatment handpiece
Waiting area at the ACPS practice
Gloved hand adjusting an operating room light
Close-up of a facial treatment in progress
Smiling provider in black scrubs treating a patient
Gloved hands holding a treatment device
Surgeon in a surgical mask and headlight during a procedure
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Be the surgeon they pick.

A 30-minute call on what your marketing is doing right now, and exactly what we would do differently.

© 2026 Luma Media. All rights reserved.

Luma Media is a full-service marketing agency for surgeons and medical practices. Based in Houston, Texas, and founded in January 2024, our crew films on site at practices across Texas.