Patients research on YouTube
It is the second-largest search engine patients use. People type “tummy tuck recovery” or “breast lift vs. augmentation” and watch for hours.
Texas · YouTube for plastic surgeons
YouTube marketing for plastic surgeons.
Luma Media runs YouTube marketing for plastic surgeons. We film long-form procedure videos at your practice, cut them into YouTube Shorts, and write the titles, descriptions, and transcripts patients search for. We are based in Houston and film for practices across Texas.
A 30-minute call on what your marketing is doing now, and exactly what we would do differently.
Houston-based, all of Texas
Filmed at your practice
Medical is all we do
Shoot dayOn site in the operating roomWhy YouTube
Should plastic surgeons be on YouTube?
Yes, if you want patients who show up already sold. Here is why.
Google shows YouTube videos
Many procedure searches show videos right on the results page.
ChatGPT and Google read the words
A full transcript puts your surgeon’s answers in writing, in the same words patients use when they ask.
Patients meet your surgeon first
Someone who watched your surgeon explain a procedure for ten minutes walks in feeling like they already know them.
A channel built around real patient questions helps your practice stand out.
What works
What videos work on YouTube.
The videos that work are the ones patients are already searching for.
Procedure explainers
What the procedure is, who it is for, and how your surgeon does it.
Recovery, week by week
What to expect after surgery, in plain words.
Consult walk-throughs
What happens at the consult, so it feels less scary.
Surgeon Q&A
Your surgeon answering the questions your front desk hears every day.
Practice tours
Your space and your team, so patients know where they are going.
Shorts
30 to 60 second cuts from the long videos that point people to the full answer.
We plan every video around a question. That is what gets it found.
Growth
What makes a practice channel grow.
A YouTube channel grows when a few simple things are in place:
Titles patients would search
“Tummy Tuck Recovery: What to Expect Week by Week” gets found more often than a general title like “Meet Our Surgeon.”
A link to book
Every video points to the matching procedure page and your consult page.
New videos on a schedule
A channel keeps growing when new videos keep coming.
Someone to handle uploads
Your team is busy with patients, so the uploads, titles, and descriptions come off their plate.
We handle all four for you.
The work
What’s included.
YouTube comes with our video and SEO plans. Here is what you get, with the amounts we deliver.
Planning
We pick the procedures and questions to cover and outline each video so your surgeon can speak naturally.
Long-form videos
1 or 2 long-form procedure videos a quarter on our monthly plans, filmed at your practice. A new procedure library can start with your top five procedures.
YouTube Shorts
4 Shorts cut from each long-form video.
Uploads handled
Titles, descriptions, thumbnails, and full transcripts on our full plan, done for you.
Your website too
Each video can be placed on the matching procedure page with its transcript.
Reels from the same shoot
The same footage feeds your Instagram, TikTok, and Facebook.
Your surgeon is on camera for about 45 to 60 minutes. We film B-roll, the team, and the space after they go back to patients.
From view to consult
How a YouTube video turns into a consult.
Here is the path we build for every video:
1. A patient searches YouTube or Google for a question, like “how long is tummy tuck recovery.”
2. Your surgeon’s video answers it, clearly and kindly.
3. The description links to the matching procedure page on your site.
4. That page has the same video, the full transcript, and a button to book a consult.
5. The patient books with the surgeon they already feel they know.
Every step points to the next one. That is what turns a view into a consult.
Your part
What your surgeon has to do.
Not much. We make it easy.
About 45 to 60 minutes on camera
Per shoot day.
No memorizing
We give your surgeon simple talking points for each video.
Coaching on the day
We help with pacing, where to look, and what to say next.
Approve the edits
Every video comes to you for sign-off before it goes up.
The process
Plan. Film. Edit. Publish. Repeat.
Plan
We pick the questions patients ask most about your top procedures and turn them into a video list.
Film
One shoot day at your practice, scheduled around your OR and clinic blocks.
Edit
We edit the long videos, cut the Shorts, and write titles, descriptions, and transcripts.
Publish
We upload to YouTube and help place each video on your website.
Repeat
New videos every quarter keep your channel growing and give patients more to watch.
Nothing goes live without your sign-off.
Your surgeon. Your words. On YouTube.
Patients watch your surgeon explain the procedure before they ever call. We film it at your practice.
Browse the case studies →Proof
Don’t take our word for it.
MyHoustonSurgeons, Houston
A multi-surgeon plastic and reconstructive practice. We are on site every month, filming talking-head videos where each surgeon explains common procedures in their own words, plus real footage from the OR. Every shoot day feeds a month of social media, and the same footage goes into email campaigns, YouTube, and the website.
Read the case studyTimely, organized and efficient… excellent quality content that everyone compliments me on. We’ve secured new leads and instilled confidence in our client base.
Top notch equipment… captured amazing photos and videos. Great to work with and very knowledgeable! Highly recommend!
An amazing eye for detail. Super organized, dependable, and just so easy to work with. Every shoot is fun and effortless, and everything turns out perfect.
5.0 stars from 24 Google reviews. Read them all on Google
Fit
Who it’s for.
This is for plastic surgeons who:
- Are comfortable explaining procedures on camera, or want coaching to get there
- Want patients to arrive at the consult already educated
- Want a channel that keeps working for years, not a few posts that fade
It is not the right fit if you want YouTube ads. We don’t run YouTube ads. Our paid ads work is on Facebook and Instagram.
Texas
Where we film.
Our crew is based in Houston and drives to practices across Texas. Travel is quoted up front and billed at cost with no markup.
Straight answers
Questions practices ask.
Should plastic surgeons be on YouTube?
Yes, if you want patients who already know your surgeon when they walk in. Patients research procedures on YouTube, Google shows videos in its results, and transcripts give ChatGPT and Google more of your surgeon’s words to read.
How long should our YouTube videos be?
Long enough to answer the question well. A procedure explainer often runs about ten minutes. Shorts run 30 to 60 seconds and point to the full video.
Who can make YouTube videos for my practice?
We can. We plan, film at your practice, edit, and upload. You approve before anything goes live.
How many videos should we start with?
Most practices start with their top five procedures. From there, we add new videos every quarter.
Can you take over our existing channel?
Yes. On our full plan, we handle uploads, titles, thumbnails, and descriptions on the channel you already have.
Can we use the videos on our website too?
Yes, and you should. Each video can go on the matching procedure page with its transcript, and in your consult prep emails.
Will YouTube bring in patients or just views?
Views are only the start. We point every video to your consult page and track the inquiries that come from it, so you can see what YouTube is doing for bookings.
What does it cost?
YouTube comes with our video and SEO plans. We quote after a 30-minute call.
Want a YouTube channel that books consults?
Book a 30-minute call. We will look at your channel today and plan your first videos around your top five procedures.
Book a call
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