A page that answers the question
When a patient asks about breast augmentation in Dallas, the tools look for a page about breast augmentation in Dallas. A homepage that tries to cover everything gets skipped.
Texas · AI search optimization
AI search optimization for plastic surgeons.
Luma Media does AI search optimization for plastic surgeons, to help your practice show up when patients ask ChatGPT, Google AI Overviews, or Perplexity which surgeon to see. We are a Houston-based marketing agency, and we work with practices across Texas.
A 30-minute call on where your practice shows up in ChatGPT, Google, and Perplexity today, and what we would fix first.
Houston-based, all of Texas
AI search plus on-site video
Medical is all we do
Shoot dayOn site in the operating roomWhy it matters
Patients now ask AI tools who to see.
A patient thinking about a tummy tuck used to type it into Google and click through ten links. Now many of them ask ChatGPT, or read the AI Overview at the top of Google, or ask Perplexity. The answer names two or three practices. There is no page two.
If your practice is not one of those names, the patient may never see your website. They book a consult with someone the answer trusted more.
AI search optimization is the work that helps these tools find you, understand you, and name you. We call it by a few names: AI search, GEO, or showing up in ChatGPT. It is the same job.
How AI picks
What ChatGPT and Google look for.
These tools read the web the way a careful patient would. They look for three things.
Facts they can read
Your name, your city, your procedures, and your reviews need to be written in plain text, with clear titles and schema code behind the page. Facts hidden in images or animations get missed.
Proof from other sites
Google reviews, directory listings, “best of” lists, and articles. The tools trust what other sites say about you, not only what you say about yourself.
We work on all three.
The work
What’s included.
Every plan is built around the questions your patients ask. Here is what we do, with the amounts we deliver.
AI answer checks
We ask ChatGPT, Google AI Mode, Google AI Overviews, and Perplexity the questions your patients ask, and save every answer. Our larger plans track 50 patient questions every month.
Full site audit
Every page on your site gets scored, and every gap gets flagged. This happens in the first month.
Page rewrites
Up to 10 to 15 pages rewritten with clear titles, headings, and image file names, based on your plan.
Schema code across your site
Code that tells Google and AI tools your name, your location, your procedures, and your reviews, in a format they can read.
Directory cleanup
Your name, address, phone, and website made to match across the directories these tools read.
Google Business Profile
Services, photos, and posts kept current, plus a simple plan for getting reviews that name the procedure and the city.
Blog posts, published for you
2 to 8 posts a month, based on your plan. Each one answers a real patient question.
Video the tools can read
1 or 2 long-form procedure videos a quarter on our larger plans, filmed at your practice and posted with full transcripts, plus 4 to 8 YouTube Shorts cut from them.
Monthly report
Where you show up, who gets named instead, and what we fixed that month.
The process
Test. Fix. Feed. Report.
Test
We ask the AI tools the questions your patients ask, in your cities, and save every answer. You see where you show up today and who gets named instead.
Fix
We clean up your site, add the pages that are missing, fix the facts the tools get wrong about you, and match your listings.
Feed
New blog posts and new video give Google and AI tools something fresh to read every month.
Report
We run the same questions again and show you what changed. Then we pick the next fixes.
Nothing goes live on your site without your sign-off.
Filmed once. Read everywhere.
One procedure explainer becomes a YouTube video, a full transcript, and a page the AI tools can quote.
YouTube marketing for plastic surgeons →Video
Why video helps.
Most AI search work stops at writing. We also film. One ten-minute procedure explainer, filmed at your practice, gives you a YouTube video, a full transcript in your surgeon’s own words, and a page the tools can quote.
The words patients use when they ask about a procedure are the same words your surgeon uses to explain it on camera. That makes video one of the best things you can give these tools to read.
Want the video side? See our YouTube marketing for plastic surgeons page.
Proof
Don’t take our word for it.
BodybyRavi, Houston
We built BodybyRavi a library of long-form procedure videos shaped around the questions patients ask before they book, like how a tummy tuck or breast lift is done and who the surgeon is. Patients now meet the surgeon on video long before the consult.
Read the case studyTimely, organized and efficient… excellent quality content that everyone compliments me on. We’ve secured new leads and instilled confidence in our client base.
Top notch equipment… captured amazing photos and videos. Great to work with and very knowledgeable! Highly recommend!
An amazing eye for detail. Super organized, dependable, and just so easy to work with. Every shoot is fun and effortless, and everything turns out perfect.
5.0 stars from 24 Google reviews. Reviews are one of the first things AI tools read about a business. Read them all on Google
Fit
Who it’s for.
This is for plastic surgery practices that:
- Hear patients say, “I found you on ChatGPT,” and want more of that
- Are good at what they do but don’t show up when patients ask AI tools
- Want one team to handle the pages, the listings, the posts, and the video
It is not the right fit if you want a promise that ChatGPT will name you. No one can promise that, and we won’t.
Texas
Where we work.
We are based in Houston and work with practices across Texas.
Most AI search work happens on your website and listings, so it works the same in every city. When we film, our crew drives to you.
Straight answers
Questions practices ask.
Can you guarantee ChatGPT will recommend my practice?
No. No one can. AI answers change from day to day and person to person. What we can do is fix what these tools read about you, give them more to read, and track where you show up every month.
How is AI search optimization different from SEO?
SEO helps you rank in Google’s list of links. AI search optimization helps you get named in the answer itself, in ChatGPT, Google AI Overviews, and Perplexity. The work overlaps a lot, which is why we do both. See our plastic surgery SEO page.
Why does ChatGPT name other practices and not mine?
Most of the time it comes down to what the tool can find. The practices it names often have a page for that exact procedure and city, clear facts on the page, and more reviews and listings on other sites. Our first test shows you which of these is missing for your practice.
Which AI tools do you check?
ChatGPT, Google AI Mode, Google AI Overviews, and Perplexity. We ask each one the same patient questions and save every answer.
How long does it take?
Site fixes can show up within weeks. Being named more often usually builds over a few months of steady posts and video.
Do I need a new website?
Usually not. Most of the work happens on the site you already have. If something is holding you back, we will tell you on the call.
Do I need to film video?
No. AI search is its own monthly plan. Video makes it stronger, and our larger plans include it.
What does it cost?
It is a monthly plan, priced by how many cities and procedures you want to show up for. We quote after a 30-minute call.
Want to see what ChatGPT says about your practice?
Book a 30-minute call. We will look at where you show up in ChatGPT, Google, and Perplexity today, and what we would fix first.
Book a call
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