Ad strategy call before launch
We pick the procedures, offers, and people to reach first.
Texas · Facebook and Instagram ads
Meta ads for plastic surgeons, on Facebook and Instagram.
Luma Media runs Meta ads for plastic surgeons, which means Facebook ads and Instagram ads, built from footage we film at your practice. We are a Houston-based marketing agency and run campaigns for practices across Texas.
A 30-minute call on what your marketing is doing now, and exactly what we would do differently.
Houston-based, all of Texas
Ads from your own footage
Medical is all we do
Shoot dayOn site in the operating roomWhy us
Why our ads look different.
Stock photos and generic offers are easy to scroll past.
Our ads use real footage from your practice: your surgeon explaining a procedure, your team, your space, and your results, shared with care. That is why every ad plan starts with a content shoot. Patients stop for a face they could meet at the consult.
The work
What’s included.
Here is what we run, with the amounts we deliver. Your plan decides the exact numbers.
Active campaigns on Meta
1, 2, or 4 campaigns running at a time on Facebook and Instagram.
New ad creatives every month
4, 8, or 16 new ads a month, cut from footage we film at your practice.
Landing pages
1 or 2 landing pages built for your top offer on our larger plans.
Pixel and tracking setup
So we can see which ads bring in leads, not just clicks.
Leads sent straight to you
Into a live Google Sheet, or into your CRM or EMR on our larger plans.
Monthly performance report
Leads, cost per lead, and what we are changing next. Our largest plan adds check-ins every two weeks.
A content shoot
Every ad plan runs on real footage, so it pairs with one of our content plans. See social media management or video production.
Ad spend is paid to Meta and is separate from our fee. We will suggest a starting budget on the call.
The ads
The ads we make from your footage.
One shoot day gives us footage for many ads. These are the kinds we cut:
Surgeon intro ads
Your surgeon, on camera, saying who they are and what they do best. Patients want to see the person first.
Procedure explainer ads
A short answer to one question, like “What is recovery like after a tummy tuck?” with a clear next step.
Patient question ads
Your surgeon answering the questions your front desk hears every day.
Office and team ads
Your space and your people, so the practice feels familiar before the first visit.
Results ads
Before-and-after content, shared with patient permission and made to follow Meta’s rules.
Each ad points to one place: a landing page or form made for that procedure.
Before launch
What to have ready before launch.
Ads work best when a few things are in place. We help you set them up, but it helps to know them now.
One clear offer
For example, a consult for one procedure you want more of.
Someone to call new leads
The faster a lead gets a call, the better. We send leads to your team the moment they come in.
A way to book
A phone number, a booking link, or both, on the landing page.
The process
Plan. Film. Build. Launch. Refresh.
Plan
A strategy call to pick your top procedures, your offer, and who to reach in your city.
Film
We shoot ad footage at your practice, planned around the ads we will run.
Build
We set up tracking, write and edit the ads, and build the landing page.
Launch
Campaigns go live on Facebook and Instagram after you approve every ad. Leads land in your sheet or CRM right away, so your team can call while the patient is still interested.
Report and refresh
Each month you see what worked. New creatives go in, weak ones come out.
Ads that look like your practice.
Every ad is built from footage we film at your practice, so patients see the real surgeon and the real rooms.
Browse the case studies →Ads and social media
Ads and your social media work together.
The same shoot feeds your ads and your posts. When someone sees your ad and taps through to your Instagram or Facebook, they find a feed that looks like the ad: the same surgeon, the same practice, the same care. That match builds trust. Many practices pair ads with our social media management for this reason.
Scope
We run Meta ads only.
We run ads on Facebook and Instagram. We don’t manage Google Ads or YouTube ads. Keeping to one platform lets us spend our time on the part that matters most: ads that look like your practice.
Proof
Don’t take our word for it.
BCRN Aesthetics, Houston
We shoot with BCRN every quarter, making campaign creative, social content, and website photos. In one month after a quarterly content drop went live across their campaigns, social feeds, and site, BCRN saw 38% more qualified leads, a 31% lower cost per lead, and a 19% lower cost per booking.
Read the case studyTimely, organized and efficient… excellent quality content that everyone compliments me on. We’ve secured new leads and instilled confidence in our client base.
Top notch equipment… captured amazing photos and videos. Great to work with and very knowledgeable! Highly recommend!
An amazing eye for detail. Super organized, dependable, and just so easy to work with. Every shoot is fun and effortless, and everything turns out perfect.
5.0 stars from 24 Google reviews. Read them all on Google
Fit
Who it’s for.
This is for plastic surgery practices that:
- Want a steady flow of new consult leads for one or two key procedures
- Have a team that can call new leads quickly
- Want ads that show their real surgeon and practice
It is not the right fit if you want Google Ads, or if no one on your team has time to follow up with new leads.
Texas
Where we work.
We are based in Houston and run ads for practices across Texas. When we film your ad footage, our crew drives to you. Travel is quoted up front and billed at cost with no markup.
Straight answers
Questions practices ask.
Do Facebook ads work for plastic surgeons?
They can. Ads work best when they show your real surgeon and practice, point to one clear offer, and send leads to a team that calls fast. That is how we build them.
Can doctors advertise on Facebook and Instagram?
Yes. Meta has rules for health and cosmetic ads. We write and review every ad with those rules in mind, and you approve each one before it runs.
How much should a plastic surgeon spend on Meta ads?
It depends on your city, your procedures, and how many consults you want. Ad spend is paid to Meta, separate from our fee. We suggest a starting budget on the call.
Why do I need a content shoot to run ads?
Real footage is what makes your ads stand out from stock photos. It also gives us fresh ads every month, so the same ones don’t wear out.
Where do the leads go?
Straight into a live Google Sheet, or into your CRM or EMR on our larger plans, so your team can call right away.
How soon will we see leads?
Ads start reaching people as soon as they go live. The first few weeks are for learning which ads and audiences work best, and we make changes as we go. We can’t promise a number of leads, but we show you every lead and what it cost.
Do you run Google Ads?
No. We run Meta ads only, on Facebook and Instagram.
What does it cost?
It is a monthly plan, plus your ad spend paid to Meta. We quote after a 30-minute call.
Want ads that look like your practice?
Book a 30-minute call. We will look at your current ads, if you have any, and map your first campaign.
Book a call
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