It looks like general dentistry
Cleaning reminders don’t sell a smile makeover. Cosmetic patients want to see cosmetic work.
Texas · Social media for cosmetic dentists
Why your Instagram is not bringing in veneer patients.
If your cosmetic dental practice posts on Instagram and the veneer consults are not coming, the posts are usually only part of the problem. Luma Media is a Houston-based marketing agency that films and runs social media for cosmetic dentists across Texas. Here is what we look at first.
A 30-minute call on what your Instagram is doing now, and exactly what we would do differently.
Houston-based, all of Texas
We film in your office
You approve every post
What we check first
- Does the feed show real smiles from your office?
- Can a patient tell who the dentist is?
- Is there one clear next step on every post?
- Does someone answer messages the same day?
The pattern
Veneers are a big choice. Patients need to trust you first.
A patient thinking about veneers is making a large, lasting choice. They look at your feed the way they would look at a plastic surgeon’s. They want to see results, the person doing the work, and the office. A feed of holiday graphics and stock teeth does not give them that.
What goes wrong
Five reasons the feed is not booking.
The dentist is missing
Patients choose a person. If the dentist never shows up on camera, there is no one to trust.
Stock photos
Patients can tell. Real smiles from your own office are what they are looking for.
No next step
A post with no link, no booking button, and no reason to message gives the patient nowhere to go.
Slow replies
A message about veneers is a lead. If it sits for two days, the patient may have moved on.
What to post
What veneer patients want to see.
Smile reveals
The moment a patient sees their new smile, shared with their permission.
The dentist explaining veneers
What they are, how the visits go, and who is a good fit.
Patient stories
A real patient, in their own words.
The consult
What happens at the first visit, so new patients feel ready.
The office and team
Where they are going and who they will meet.
Before-and-after stories
Handled with care, and only with permission.
Who to hire
Who should you hire in Texas?
You need two things from one team: real content filmed in your office, and someone to post it, reply, and point patients to a consult. A freelancer who only posts can’t film your smiles. A video crew that leaves after the shoot won’t run your feed.
Look for a team that:
- Films on site at your office, every month or every quarter
- Has filmed for plastic surgeons, med spas, or cosmetic dentists before
- Posts for you and lets you approve from your phone
- Reports on inquiries and consults, not only likes
That is how we work. We are based in Houston and drive to dental practices in Dallas, Austin, and San Antonio.
The process
From first call to first post.
The call
30 minutes on what your Instagram does now and what a month of content could look like.
The plan
We build a shot list around veneers and the other treatments you want more of.
The shoot
We film in your office, around your patients. You are on camera for about an hour.
The posts
We edit, write, and schedule everything. You approve from your phone.
Straight answers
Questions dentists ask.
My cosmetic dental practice Instagram isn’t bringing in veneer patients. Who should I hire in Texas?
Hire a team that films real smiles in your office and also runs your feed, so the content and the posting come from the same people. Luma Media does both for cosmetic dentists in Houston, Dallas, Austin, and San Antonio.
How often should a cosmetic dentist post on Instagram?
Every week. Showing up every week beats going viral once.
Do I have to be on camera?
For the best results, yes, for about an hour per shoot. We plan it ahead and coach you through it.
Can you post before-and-after smiles?
Yes, with your patient’s permission and handled with care. Nothing goes live without your sign-off.
Do you run Instagram ads too?
Yes. We run Facebook and Instagram ads built from footage we film in your office. We don’t run Google Ads.
Do you post for us, or do we post ourselves?
Either one. Some plans are content only: we film and edit, and your team posts. Our management plans add captions, scheduling, and posting to Instagram, and you approve every post first. We set the plan on your call.
What does it cost?
It depends on how often we film and what we run for you. We quote after a 30-minute call.
Want a feed that looks like your practice?
Book a 30-minute call. We will look at your Instagram together, and what we would film first.
Book a call
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