MyHoustonSurgeons

Houston plastic and reconstructive surgery group

What we do for them
Monthly filming days
A content library for each surgeon
Operating room footage
Socials, email and YouTube

Patients choose a surgeon, not a logo.

The challenge

A group brand was not enough.

MyHoustonSurgeons is a plastic and reconstructive surgery group with several surgeons. Patients do not book a group. They book a person they trust.

Each surgeon needed their own photos, videos and website content, built around their specialty and the procedures they are known for.

What we did

On site every month, in the office and in the OR.

We film at the practice every month. Each surgeon explains common procedures in their own words, answering the questions patients are already searching for.

Then we scrub in and film in the operating room, with the care the subject needs. Every filming day becomes a month of socials, plus email campaigns, YouTube and website content.

In the operating room, with care

We scrub in and film surgery as it happens. What gets posted is chosen with the surgeon, so it is honest without being graphic.

Smiling provider in a white jacket at the practice

Surgeon in black scrubs with arms crossed in an operating room

Surgeon in a floral scrub cap and mask looking down during a procedure

Surgeon wearing loupes and a mask during a procedure

Black and white photo of a surgeon in a mask and loupes

Close-up of a surgeon’s eyes above a surgical mask

9

Surgeons with their own content

22

Weekly content drops delivered

312

Photos delivered

One library per surgeon

Every doctor has their own set of photos, videos and website content. When a patient looks one of them up, they find that surgeon, in their own voice.

Front desk and lobby at MyHoustonSurgeons

Nine surgeons, nine voices

Each surgeon gets their own filming time, their own portraits and their own clips. Nobody is cut from the same template.

Surgeon in a headlight, cap, and mask looking down during a procedure

Back of a surgeon’s scrub top in the operating room

Black and white close-up of a surgeon in loupes and a mask

Surgeon in loupes and a mask during surgery

Surgeon in navy scrubs talking by a window

Two surgeons in black scrubs seated at a conference table

Doctor in a white coat standing at a door in the MyHoustonSurgeons lobby

One filming day, every channel

The same day of filming feeds the socials, the email campaigns, YouTube and the website. Patients keep seeing the same surgeon everywhere they look.

Surgical team at work under operating room lights

Video cover showing a surgeon in a mask with the words “what does natural even mean?”

Surgeon in a floral scrub cap and mask looking down

Surgeon in a floral scrub cap and mask during a procedure

Two front desk team members looking at a computer screen

Exam room with a treatment chair by a window

MyHoustonSurgeons sign on the lobby wall

Close-up of a hand sketching on paper during a consultation

Waiting lounge with a city view at the practice

Surgeon tying on a black scrub cap by a window

Book your call

Be the surgeon they pick.

A 30-minute call on what your marketing is doing right now, and exactly what we would do differently.

Book my call →

Luma Media is a full-service marketing agency for surgeons and medical practices. Based in Houston, Texas, and founded in January 2024, our crew films on site at practices across Texas.