A crew down the road
We are in Houston, so shoot days are easy to schedule and easy to move.
Houston · Social media management
Social media management for plastic surgeons in Houston.
Luma Media runs social media for plastic surgeons in Houston. We are a Houston marketing agency. Our crew films at your practice, edits, writes the captions, and posts to Instagram, TikTok, Facebook, and YouTube Shorts, and you approve every post in one click.
A 30-minute call on what your marketing is doing now, and exactly what we would do differently.
Houston crew, at your practice
You approve in one click
Medical is all we do
Shoot dayOn site in the operating roomWhy Houston practices call us
Houston patients compare before they call.
Houston has more excellent plastic surgeons than almost any market in the country. Patients here compare three or four practices before they call, and a lot of that happens on Instagram and TikTok. The practice that feels familiar gets the consult.
Real footage, not stock
We film your surgeons, your team, and your practice, scheduled around your OR and clinic blocks.
Off your plate
We plan, film, edit, post, and report. You approve from your phone.
The platforms
What we run on each platform.
Reels, photo posts, carousels, and stories. For most practices, this is where patients look you up after they hear your name.
TikTok
Short, simple videos with your surgeon explaining a procedure or answering a question.
The same reels and photos, reaching patients who spend more time on Facebook than Instagram.
YouTube Shorts
Short cuts that point people to your longer procedure videos on YouTube.
One shoot day feeds all four.
The work
One shoot day. Every platform.
Here is what a month looks like, with the amounts we deliver. Your plan decides the exact numbers.
1 shoot a month at your practice
From 2 to 3 hours up to a full 8-hour day, with the same lead producer every time.
Reels
7 to 20 or more reels edited every month, with hooks, captions, and covers made for each platform.
Photos
25 to 50 edited photos a month, pulled from the same shoot.
iPhone reels
Quick behind-the-scenes reels, back within about 72 hours of the shoot.
Strategy
A monthly strategy call, plus a quarterly marketing plan on our larger plans.
Posting and scheduling
On our management plans, we post across Instagram, TikTok, Facebook, and YouTube Shorts on a steady schedule.
Comment and DM replies
On our largest plan, we handle graphics, comment and DM replies, and ManyChat setup, so DMs get a fast answer.
Reporting
Inquiries and booked consults, not just likes and views.
No chasing files, no managing freelancers, and no writing captions at midnight.
When it is not working
If your Instagram is not bringing in consults.
Most practices call us after a year of posting that never moved the calendar. The fix is usually not more posts. It is these four things.
Real faces
Patients book the surgeon they feel they know. Your surgeon needs to be on camera.
Teaching
Short answers to the questions patients ask earn trust before the consult.
A next step
Every post should point somewhere: your profile, your site, your consult.
Replies
Comments and DMs are booking signals, not chores. They need an answer.
The process
Plan. Shoot. Approve. Post. Report.
Plan
We bring a shot list built around your procedures, promotions, and what performed last month.
Shoot
A few hours on site, scheduled around patients, never in the way.
Approve
Edits arrive in one link. Approve or ask for changes from your phone.
Post
Approved posts go straight into the calendar. We publish and manage it.
Report
You see inquiries and consults, not just impressions.
Nothing goes live without your sign-off.
One shoot day. A month of posts.
Every shoot day becomes a month of reels and photos for Instagram, TikTok, Facebook, and YouTube Shorts.
See how social media management works →Proof
Don’t take our word for it.
MyHoustonSurgeons, Houston
A multi-surgeon plastic and reconstructive practice where each surgeon needed to feel like a person patients could trust. We built each doctor their own content library and are on site every month, filming procedure explainers in each surgeon’s words and real footage from the OR. Every shoot day becomes a month of social media, also used in email, YouTube, and the website.
Read the case studyTimely, organized and efficient… excellent quality content that everyone compliments me on. We’ve secured new leads and instilled confidence in our client base.
Top notch equipment… captured amazing photos and videos. Great to work with and very knowledgeable! Highly recommend!
An amazing eye for detail. Super organized, dependable, and just so easy to work with. Every shoot is fun and effortless, and everything turns out perfect.
5.0 stars from 24 Google reviews. Read them all on Google
Fit
Who it’s for.
This is for Houston plastic surgery practices that:
- Post often but don’t see more consults from it
- Want real footage of their surgeons, not stock or trends that don’t fit
- Want social media off their plate, with approval that takes seconds
It is not the right fit for a practice that is still figuring out its offers, or wants someone to post without ever filming.
Straight answers
Questions Houston practices ask.
Who runs social media for plastic surgeons in Houston?
Luma Media does. We are a Houston marketing agency that films at your practice, edits, posts, and reports. You approve every post in one click.
My plastic surgery Instagram is not bringing in consults. Who should I hire in Houston?
Hire a team that films real content at your practice and reports on consults, not likes. That is what we do for Houston practices.
Which platforms do you manage?
Instagram, TikTok, Facebook, and YouTube Shorts.
Does my surgeon have to be on camera?
For the best results, yes, for about 45 to 60 minutes per shoot. We plan it ahead and coach them through it.
Can you post before-and-after photos?
Yes, handled with care. Sensitive content is flagged for your review before anything is posted.
How fast do we get content?
iPhone reels come back within about 72 hours. The first professional edits come within a week, then posts go out every week.
Do you post for us, or do we post ourselves?
Either one. Some plans are content only: we film and edit, and your team posts to Instagram, TikTok, Facebook, and YouTube Shorts. Our management plans add captions, scheduling, and posting, and you approve every post first. We set the plan on your call.
What does it cost?
It depends on how often we film and what we run for you. We quote after a 30-minute call.
Want your Houston practice’s feed handled?
No pressure and no 40-slide deck. Just a clear plan you could run with or without us.
Book a call
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